TRENDS ON SOCIAL MEDIA AND DIGITAL

Facebook

1) Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger.

2) Facebook Announces New Messenger Branding, Adds New Messaging Features

Facebook has unveiled a new look for Messenger, which is designed to reflect the evolving usage of the platform.

3) Facebook Officially Launches Topics in Watch, Adds New ‘Featured’ Section to Highlight Popular Clips

Facebook’s added some new discovery tools to its Watch video platform as it seeks to build on growing viewership.

4) Facebook Brings Shopping to WhatsApp

Facebook will soon allow businesses on WhatsApp to link to their Facebook Shops products, finally bringing its recent social commerce features to the messaging platform.

5) Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

Facebook has announced some handy new promotional options for the holidays, including new custom audiences and product tags in Instagram ads.

Instagram

1) Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we head into the holiday shopping period, Instagram has launched a new set of guides on how to utilize Instagram shops.

2) Instagram Brings Shopping to IGTV, with Reels Integration to Come Soon

Instagram rolled out Instagram Shopping for its long-form video platform IGTV, part of the company’s push to make social commerce more central to the app.

3)  Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Instagram will launch new tools, and a new detection effort, to crackdown on influencers that fail to disclose commercial agreements in their posts.

Twitter

1) Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages

Audio tweets are available to more iOS users (still no Android for now), while Twitter has also re-affirmed its commitment to adding auto-captions for voice tweets as soon as possible.

2) Twitter Shares New Insights into Key Trends During COVID-19

Twitter has shared some new insights into key conversational trends that it’s seeing during the COVID-19 pandemic.

3)  Twitter Tests New ‘Suggested Follows’ Listings on Android

Twitter is testing a new ‘suggested follows’ listing to help improve account discovery.

Other networks

1) Snapchat Moves Nonskippable Ad Format Out of Beta as it Expands Advertising Options on Discover Content

Snap will transition its “First Commercial” format out of the pilot stage in the US as it invests further in growing and monetizing engagement with premium video content on Snapchat Discover.

2) TikTok Adds More Duet Formats to Facilitate New Collaboration Opportunities

TikTok has launched a new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential, and maximize opportunity for brands.

3) TikTok has now surpassed Instagram as the second-most-popular social media platform among teens, another sign of the app’s rapid growth in the past year.

4) TikTok Announces New Partnership with Shopify, Another Step Towards In-Stream Commerce

TikTok has announced a new partnership with Shopify which will enable Shopify merchants to create TikTok ad campaigns from the Shopify platform.

5) Google Launches New Speech Enhancement Tech to Clarify Audio Within YouTube Stories

Google has launched its new speech enhancement technology within YouTube Stories, which will help users clarify speech within their Stories video clips.

6) YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce 

YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.

7) LinkedIn Up to 722 Million Members, Continues to See ‘Record Levels of Engagement’

LinkedIn continues to grow, in terms of overall members and active engagement, according to the latest data from parent company Microsoft.

8) Spotify’s Popularity Among Podcast Listeners Increased This Year, While No. 1 Platform Apple Saw a Decline

An increasing number of US podcast listeners use Spotify to access podcasts, while decreasing numbers are using Apple Podcasts.

General

1) US Social Network User Base Will Grow y 3.3% to 212.1 Million This Year

The number of US social network users will grow to 212.1 million this year. The pandemic will, however, cause user growth to accelerate for the first time since 2014. The US social media user base will continue to grow from 2021 through the end of our forecast period in 2024, though at a decelerated pace each year.

2) Automotive Industry Makes Significant Shift to Digital in 2020

The US automotive industry will allocate close to half (48.3%) of its ad budget toward digital in 2020, up 6 percentage points from 2019, per September data from BIA Advisory Services and SalesFuel. This increase indicates that the pandemic has caused car advertisers to accelerate the shift to digital. By 2022, the majority of ad dollars (51.2%) spent by the auto industry will go to digital.

3) Consumers made more purchases through social ads in july and august than in may

Between July and August 2020, more than half (51%) of consumers worldwide made a purchase from a social ad, compared with 48% in May 2020, per a study from Smartly.io published in September. The social media advertising automation platform found that as social media use increased during the pandemic, consumers became more open to engaging with social ads than before.

4) Digital Video

US digital video viewership will grow faster this year than we had previously expected, it will reach 244.4 million in 2020, driven by increases in the youngest and oldest age groups.

Automotive Digital Campaigns

Mustang Mach-E Expert in 0-60

Agency Network: BBDO

Brand: Ford

Published/Aired: October 2020

Posted: October 07, 2020

Augmented Reality is transforming the way customers are experiencing products. Ford has just launched an AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E.

Consumers can experience the vehicle like they would have never imagined with “Expert in 0-60,” a 10-episode, audio guided augmented reality series narrated by members of the Mustang Mach-E team.

Renault Monster Car

Agency Network: Publicis

Brand: Renault

Published/Aired: October 2020

Posted: October 31, 2020

On a Halloween where we had to stay at home, Publicis created Renault Monster Car, a game/filter on Instagram to have fun with the family to takes the monsters out of the closet to take them to the garage.

https://www.instagram.com/ar/348366263063683/